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More Than Hot Dogs.

golf club food and drink app

Award-Winning
Food & Beverage
Technology

ClubGrub is the rapidly growing U.S.-based golf technology company with a mission of innovating golf experiences through convenient food & beverage ordering and GPS on-course delivery.

At ClubGrub, we don’t just follow trends—we set them. ClubGrub is the premier mobile ordering platform designed specifically for the club environment. We believe that the integration of our elevated mobile ordering system will indelibly transform the golf and country club experience for members and staff alike.

ClubGrub modern solution solves several problems plaguing virtually every course. 1) The inconvenience of food & beverage access; 2) the pace of play bottlenecks created from manual ordering at halfway houses and beverage carts, and 3) the missed opportunities to dramatically improve the golf experience by digitally connecting golfers with clubhouses and more innovative menus. 

ClubGrub also empowers food & beverage teams to streamline operations without compromising staff happiness, and reduce labor costs for restaurants.  A win-win for the industry.

To move the industry forward and meet the moment, we needed to address to the following questions: how does the industry juggle the current opportunity, future-proof itself from resting on its laurels, and symbiotically engage the next generation?

Welcome to ClubGrub.

golf delivery app

Our Founder

The path to founding ClubGrub started in 2011 as a golf spirits brand (19th Vodka) and having what I would describe as a stale, rubbery hot dog at the turn. Recognizing both the opportunity to elevate the golf experience, and its passion with on-course spirits, evolved into solving the generations long & universal challenge that every golfer has experienced since the game began.

Hank Gola, award-winning sportswriter with the NY Daily News writes: “Spencer Potter has solved an age-old problem in golf – satisfying one’s hunger or thirst while out in the middle of the course, far away from the halfway house and the drink cart nowhere in sight.”

My love of the game and passion for solving this problem started with my Dad.  Growing up, my brothers and I would spend our childhood evenings golfing together at Wiltwyck Golf Club in the Hudson Valley, learning the game, and more importantly, etiquette.  His love of Wiltwyck, paired with his social connection to its members, ultimately led him to purchase his retirement home on the 4th hole and allowed him grab drinks with his friends during their rounds.  Since most of us won’t buy golf course adjacent homes, I went on a quest to give golfers this same convenient experience while maintaining the integrity, tradition and history that makes golf great. That is how ClubGrub was born.

In my journey to inventing ClubGrub, I uncovered 3 critical opportunities to improve the modern golf experience and automate operations for clubs: 1) offer more than hot dogs 2) more opportunities to order, and; 3) eliminate slow pace of play / backups at the turn caused by food & beverage. (Among several other bottlenecks/opportunities to automate orders)

As a relentless problem solver, and armed with a deep understanding of Millennial & Gen-Z golfer psychology, I built ClubGrub with the goal of propelling the sport into its next boom and beyond. Food & beverage is at the heart of every great social experience and golf should be no different.  Delicious food, drinks with friends, and unforgettable experiences. ClubGrub is here to move the industry forward and meet the moment. 

I’d love to show you our technology and feel free grab a time in my calendar by using the contact form below.  

Spencer Potter

 

 

Personal Fun Facts:

  • Handicap: 8.6 – Need a putting coach ASAP.
  • Played College Baseball at Utica University: SS/2B
  • Last 5 concerts attended in no particular order: Billy Idol, Elton John, Bob Seger, Spin Doctors & Smashing Pumpkins.
  • Dog lover
 

Our Mission

ClubGrub’s mission is to create a harmonious golfing ecosystem where both golfers and clubs thrive. By offering advanced, user-friendly technology, we aim to elevate the golfing experience with unmatched convenience and service for golfers, while simultaneously driving operational efficiency and profitability for clubs. Our dedication lies in building a seamless bridge between golfers’ desires for effortless, on-demand services and clubs’ needs for sustainable, growth-oriented solutions.

Why ClubGrub?

Our amenity empowers clubs to deliver world-class hospitality experiences and cultivate modern club lifestyles for the next generation.  Clubs can now offer revolutionary menu offerings on-course from craft beers and premium cocktails to fresh clubhouse sandwiches and healthy options like salads. 

How did we build it?

Golf mobile order delivery app

We teamed up with experienced industry professionals composed of General Managers, Golf Professionals, Food & Beverage Managers, Golf Consultants, Small Business Entrepreneurs & Tech Innovators and set out to build our groundbreaking mobile ordering platform. 

We quickly learned why there wasn’t currently any mobile ordering solution in the golf industry as any platform would need to meet the unique needs of each golf & country club, their diversity in operations, landscapes & terrain, and users of wide-ranging technological proficiencies. 

After extensive market research with golfers and industry professionals, our proprietary data set allowed us to set out and employ a global tech team of over 30 developers, industry experts, designers, and engineers to develop ClubGrub into the cutting-edge mobile platform that meets the needs of 2024 and beyond. After 24 months of laborious development, ClubGrub is actively streamlining food & beverage operation at both private and high-end daily-fee/resort properties and helping drive new revenues, reduce labor costs and improve golfer satisfaction.

But more than an app-based technology, our robust platform seamlessly connects golfer demand with business & hospitality opportunities that were impossible just a few years ago and continues to innovate the game for the sport’s next generation.

Golf’s current food & beverage system needs a mulligan.

Let's look at the most common options today:

golf mobile ordering

Steps for Halfway House / The Turn:

1) Golfers scramble into the restaurant.
2) Wait for available server.
3) Ask for menu / Verbally give order
4) Wait again for order to be prepared.
5) Try not to hold up the group behind them.

Clubs experience unpredictable order flow which creates pressure for staff and pace of play problems.

Steps for call-in orders:

1) Golfer places distracting and time consuming call.
2) Call is typically passed around clubhouse until received by restaurant.
3) Server must pause assisting customers to answer call.
4) Server relays menu and takes order with customizations.
Average call time: 2 minutes.

The most labor intensive & time consuming order process.

Steps for Beverage Cart:

1) Cart drives around aimlessly with a limited menu.
2) Hopes to find the right golfer, with the right product, at the right time.
3) Bugs every golfer if they're 'good?' or 'need anything?'
4) Lists off menu of what's available or remaining in the cart.
5) Prepares drinks.
6) Takes payment or Member ID.
7) Slows pace of play.

For Staff: They're often at the wrong place at the wrong time with a limited menu, no real food and slow the pace of play.

Simply put, our industry’s current food & beverage service is behind the current landscape of the 21st century. Looking forward, the current generation (and certainly future ones) do not like to call-in orders, rush-in at the turn, using clunky cart-screen ordering systems or wait around for service. This means there are missed opportunities around every corner from both a food and beverage and experiential perspective, and one that only user-friendly technology can solve.  

ClubGrub is here to help.

Golf business app

Light years ahead of the landscape but not a moment too soon

ClubGrub solves all of these challenges and allows clubs to easily adapt to modern-day conveniences and amenities.

Leading the golf tech innovation, ClubGrub’s emerging food and beverage mobile ordering platform is a cloud-based solution that helps clubs deliver an world-class amenity to their membership without the traditionally steep technology costs or complex staff training. Building your own single club restaurant app costs 50-100k+ and would not meet the standards, usability, or simplicity set by the ClubGrub mobile app. ClubGrub is a world-class mobile technology ready for any club and we’re continually adding new features and services within the app based on feedback from golfers and club operators. As great as ClubGrub is today, many more integrations are planned to make ClubGrub the app every golfer and club can’t live without.

The Future of Golf

Looking forward, the game is evolving with a new generation ready to become lifelong players and ClubGrub’s mobile technology ready to capture their enthusiasm in this moment and propel our sport into its next chapter. Convenience and experience are the new standards in golf hospitality and it’s imperative we drive the game’s sustainability for the next generation or risk losing the recent momentum.

It’s time golf technology meets the opportunity & demand of this moment. Welcome to ClubGrub!

golf technology entertainment

We're on it! A ClubGrub Specialist will be reaching out to you shortly.